About Us

Happily Sad's vision is to create a world where emotional authenticity and self-expression are celebrated, fostering a community that embraces the coexistence of contrasting emotions, while encouraging openness, understanding, and a deeper connection to the full spectrum of human emotions.

Welcome to Happily Sad! My name is Jessie Goble, and I'm the owner and founder of this unique lifestyle brand.

For a better part of my life, I've struggled with anxiety, which has taught me how challenging it can be to navigate our complex emotions. Through this journey, I've realized it's okay to feel two completely different emotions at once. Recognizing this duality inspired me to create Happily Sad, where we focus on the importance of navigating both positive and negative emotions.

Happily Sad is a brand that celebrates the complexity of human emotions, encouraging openness, understanding, and authenticity as we share our feelings with the world. We believe true expression comes from acknowledging all facets of our emotional spectrum.

Through our thoughtfully designed merchandise, we aim to create a community that supports one another, where people can find comfort in knowing it's okay to feel contrasting emotions. We're on a journey to better ourselves and gain a deeper understanding of our emotions, and we want to help you do the same.

At Happily Sad, we celebrate the beautiful mess of human emotions and invite you to join us on this journey of embracing your true self.